| 14:00 – 14:30 | Pre-Event Virtual Networking & Live Expo |
| 14:30 – 14:45 | Άνοιγμα Συνεδρίου – Χαιρετισμός
|
14:45 – 16:00 |
Session 1 – Navigating through the Corona Crisis |
| 14:45 – 15:15 | “How Digital Marketing will get disrupted in the next 12 months”
Sascha Hertli, Partner, McKinsey & Company |
| 15:15 – 15:25 | Q&A – Ο Sascha Hertli συζητά με τον Ηλία Σούση |
| 15:25 – 16:00
Panel Discussion |
“The COVID Reaction & The Day After”
Συντονίζει ο Ηλίας Σούσης |
| 16:00 – 16:30 | Virtual Networking Break & Live Expo |
16:30 – 18:30 |
Session 2 – Measurement & Performance |
| 16:30 – 17:00 | “Quickly Adapt your PPC Messaging to Shifting Consumer Behavior”
Brad Geddes, Co-Founder, AdAlysis |
| 17:00 – 17:30 | “Automation during uncertainty”
Mariia Bocheva, Attribution & Automation Specialist, Google |
| 17:30 – 18:00 | “Managing performance measurement during dynamic times”
Tika Spijkerman, Measurement & Attribution Specialist, Google |
| 18:00 – 18:15 | “Using Google To Reveal Precise Brand Metrics”
Πάρης Κοντούλης, Head of Performance Media, Globe One Digital |
| 18:15 – 18:35 | Q&A – Οι ομιλητές συνομιλούν με τον Ελπιδοφόρο Παπανικολόπουλο, Head of Performance & Digital Analytics, Eurobank |
| 18:35 – 19:00 | Post- Event Virtual Networking & Live Expo |
Κλεισθένους 338, 15344, Γέρακας, Αττική, Ελλάδα
+30 210 6617777
+30 210 6617778
www.boussias.com